Farmers Market: Saturday morning, canvas bags, and the good tomatoes.
Friendly hand-lettering in fresh produce colours, arranged like a chalkboard sign propped at the front of a stall. Bright without being loud, and simple enough to read across a busy street.
For the people who know exactly which stall to visit first, who get there early to beat the crowd, and who have strong opinions about seasonal vegetables. Made for early risers, market regulars and anyone whose weekend starts with a bag in each hand.