Farm Life: up before the sun, done after it.
Classic rural lettering in honest, hard-worn tones, designed to look like it belongs on a feed store sign rather than a fashion label. Sturdy shapes, no fuss, built to read from a distance the same way a barn roof does.
Made for the people who measure a day by what got finished rather than by the clock: fixing fence, hauling feed, moving animals in bad weather. For anyone raised on that rhythm, or who has chosen it as an adult and never once regretted it.